Realize that designs and visuals are a valuable commodity and a skill to perfect. When a plumber or mechanic does work for you, you notice the difference… They have fixed a problem and you can measure the change that has occurred. Just because designs and graphics are more difficult to measure in terms of value, does not mean that they are any less important. It could, in fact, be seen as more important in some ways. Want to try it out? Design a flyer in MS Word and send it out… Then ask a graphic designer like me to do it and see whether you get more or fewer responses. 🙂
